Versioned learning
Strategy memory
Performance evidence proposes bounded changes. Protected brand, compliance, destination and budget settings never mutate silently.
Active strategy v1
Exploit what works. Keep 20% for discovery.
Demo observations; not eligible for bounded auto-application.
34%Confidence
Hook mix
question40%
direct benefit30%
contrarian20%
story10%
Duration mix
20 35 sec70%
36 50 sec30%
Visual mix
product hybrid50%
motion graphics30%
cinematic20%
Protected settingsThese always require explicit human approval.
Legal disclosures Allowed claims Destination URLs Budgets Publishing permissions
Current evidence: n=3 · observation only, not eligible for auto-application.